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ILLAMASQUA · 40 products

ILLAMASQUA Makeup: Lip Color, Eyeshadow Palettes and Base

Matte to high-gloss lips, twelve-shade palettes, liquid and powder highlighters, and the brushes to apply them.

Vegan makeup linesShades listedUpdated November 2026

Where to start in the catalogue

ILLAMASQUA Experimental Artistry Eyeshadow Palette

Experimental Artistry palette: twelve satin matte and metallic shimmer eyeshadows.

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ILLAMASQUA Antimatter Lipstick Midnight Rich Red

Antimatter Lipstick in Midnight, a rich red in the black case.

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ILLAMASQUA Creative Deep Red Lip Pencil

Creative lip pencil, a deep red liner.

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ILLAMASQUA Beyond Liquid Foundation LR1

Beyond Liquid Foundation in shade LR1, sheer and dewy.

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Base, blush and highlighters for the face

Everything for the complexion sits in this line: a matte primer, a sheer dewy foundation, a translucent loose powder, a contour gel, two blushes and four highlighters. Liquid and powder highlighters come in matching shade names, so Daze exists in both textures. Where the eye line works on lids and lashes, this one covers cheeks, cheekbones and the base underneath everything.

ILLAMASQUA Matte Veil Oil-Control Primer

Lightweight cream-gel primer that leaves a matte base and controls shine.

  • Cream-gel formula
  • Lightweight mattifying texture
  • Shine control through the day
  • Matte base for makeup
  • 1 fl oz size
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ILLAMASQUA Beyond Powder Highlighter OMG

Baked OMG highlighting powder for a warm, radiant glow, applied wet or dry.

  • Shade: OMG
  • Baked highlighting powder
  • Wet or dry application
  • Lightweight texture
  • 0.2 ounce size
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ILLAMASQUA Gel Sculpt Contour Silhouette

Water-based contouring gel in Silhouette for soft, subtle cheekbone definition.

  • Shade: Silhouette
  • Water-based contouring gel
  • Subtle definition with no harsh lines
  • 1 count pack
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ILLAMASQUA Beyond Liquid Highlighter Epic

Epic is a Beyond liquid highlighter shade with distinctive pay-off and pigment.

  • Liquid highlighter formula
  • Shade: Epic
  • 0.5 fl oz size
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See base and highlighters 10 items

ILLAMASQUA eyeshadow palettes and eye makeup

Three Artistry palettes with twelve shades each anchor the eye line, joined by single chrome shadows, an antique gold pigment, a gel liner, a navy pencil, a mini mascara and a brow cake. The palettes suit anyone who builds several looks from one case. Pick the singles when one metallic shade on the lid is the whole plan.

ILLAMASQUA Elemental Artistry Eyeshadow Palette

Elemental palette with twelve pigmented matte and shimmer shadows plus a full-size mirror.

  • Twelve shades in matte and shimmer
  • Powder eye shadow format
  • Full-size mirror included
  • Color-intense finish
  • Vegan formula
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ILLAMASQUA Iconic Chrome Eyeshadow Alluring

Warm champagne chrome eyeshadow that applies as a cream and sets to powder.

  • Shade Alluring, warm champagne shimmer
  • Cream to powder formula
  • Highly pigmented metallic finish
  • 0.17 ounce size
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ILLAMASQUA Pure Pigment Ore Metallic Powder

Antique gold metallic powder for adding high-shine highlights to eyes, cheeks and brows.

  • Shade Ore: antique gold with gold shimmer
  • Metallic, high-shine powder finish
  • For eyes, cheeks and eyebrows
  • 0.05 ounce size
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ILLAMASQUA Masquara Raven Mini Mascara

Mini jet-black mascara with a thick bristle brush to define and volumize lashes.

  • Mini size, 0.17 ounce
  • Intense jet-black finish
  • Thick bristle brush
  • Castor seed oil and vitamin E
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See eye makeup 10 items

ILLAMASQUA lipsticks and lip polish by finish

Nine bullets and polishes cover four finishes: Ultramatter with no shine, Antimatter semi-matte, Sheer Veil as a wash of color, and Loaded Lip Polish with a high-gloss surface. The shade names stay simple to read across finishes, from Maneater blood red to Maple caramel brown. Lip pencils live in their own line; this one is for the color itself.

ILLAMASQUA Ultramatter Lipstick Maneater

Deep blood red vegan lipstick with intense color and a no-shine ultra-matte finish.

  • Shade Maneater, a deep blood red
  • Ultra-matte, no-shine finish
  • Intense color
  • Vegan lipstick
  • 0.1 ounce size
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ILLAMASQUA Antimatter Lipstick Mars Warm Nude

Vegan semi-matte lipstick in Mars, a warm nude with a cushioned finish.

  • Shade Mars, a warm nude
  • Semi-matte cushioned finish
  • Smooth, creamy texture
  • Non-drying, long-wearing formula
  • Signature black case
  • 0.1 ounce size
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ILLAMASQUA Sheer Veil Lipstick Pom Pom

Neon arcade pink Sheer Veil lipstick for a sheer wash of color with vitamin E.

  • Shade Pom Pom, a neon arcade pink
  • Sheer lipstick formula
  • Contains vitamin E
  • 0.1 ounce size
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ILLAMASQUA Loaded Lip Polish Reign

Berry red Loaded Lip Polish combining pigmented color with a high-gloss shine.

  • Shade Reign, a berry red
  • High-gloss finish
  • Non-sticky formula
  • Contains vitamin E
  • 0.2 fl oz size
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See lipsticks and polish 9 items

Lip pencils from nude to mahogany

Six highly-pigmented lip pencils run from Undressed nude pink and Fantasy warm nude through Woo dark rose to Creative, Feisty and Severity. Each one is a single 1 count pack with a soft, blendable texture, so it lines the edge or fills the whole lip. Choose by the lipstick it sits under, which the lipstick line next door makes easy to match.

ILLAMASQUA Creative Deep Red Lip Pencil

Deep red long-wearing lip liner with a soft texture that blends easily.

  • Shade Creative, a deep red
  • Long-wearing liner formula
  • Soft, blendable texture
  • Highly pigmented lip color
  • 1 count pack
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ILLAMASQUA Fantasy Warm Nude Lip Pencil

Warm nude lip pencil with a creamy, blendable texture for long-lasting lip definition.

  • Shade Fantasy, a warm nude
  • Creamy pencil texture
  • Easily blendable color
  • Highly pigmented lip color
  • 0.05 ounce pencil
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ILLAMASQUA Severity Mahogany Brown Lip Pencil

Mahogany brown lip pencil that lines and defines lips with long-wearing color.

  • Shade Severity, a mahogany brown
  • Long-wearing lip liner pencil
  • Soft texture that blends
  • Highly pigmented lip color
  • 1 count pack
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See lip pencils 6 items

Makeup brushes for palettes, liner and brows

Five brushes, each with one job: a round tip blender, an angled brush, an ultra-thin liner brush, a large flat shadow brush and a brow shaper. The large flat brush is cut for the Artistry palettes and powder eyeshadow. These are tools rather than color, so they pair with every other line on the site.

ILLAMASQUA Large Flat Eyeshadow Brush

Large flat eyeshadow brush that lays a strong block of color across the lid.

  • Flat, large bristled brush
  • Tightly packed bristles
  • For artistry palettes and powder eyeshadow
  • Black color
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ILLAMASQUA Ultra-Thin Liner Brush

Ultra-thin liner brush for drawing defined lines on the lid or waterline.

  • Ultra-thin brush head
  • For eyelid and waterline lines
  • Suitable for drawing a defined line along the eyelid
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ILLAMASQUA Brow Shaper Brush

Brow shaper brush with a flat, rounded tip for drawing hair-like strokes into eyebrows.

  • Rounded edge flat brush tip
  • Stores in detachable handle
  • For home or professional use
  • Hair-like brow strokes
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ILLAMASQUA Round Tip Blender Brush

Fluffy round-tip brush for blending powder and cream products anywhere on the face.

  • Round tip
  • Ultra-soft bristles
  • Fluffy multi-purpose brush
  • For powders and creams
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See brushes 5 items

What sets ILLAMASQUA formulas apart

ILLAMASQUA Pure Pigment Ore Metallic Powder

Pigment that reads in one pass

Most of the catalogue is built on load. The Artistry palettes are highly pigmented, each coloring lip pencil is a highly-pigmented lip color in its own right, and Pure Pigment in Ore is a loose antique gold powder with gold shimmer that works on eyes, cheeks and brows. In Epic, the liquid highlighter, the color defies industry standards with distinctive pay-off and pigment. A light hand and a damp sponge or small brush keep that intensity under control.

ILLAMASQUA Ultramatter Lipstick Maneater

Four lip finishes, named on the case

Lipsticks split cleanly by finish. Ultramatter is ultra-matte with no shine at all, Antimatter is semi-matte with a cushioned feel and a non-drying, long-wearing formula, Sheer Veil is a translucent wash with vitamin E, and Loaded Lip Polish is a non-sticky high gloss. The finish name tells you the look before the shade name does, which makes the lipstick line quick to sort.

ILLAMASQUA Iconic Chrome Eyeshadow Alluring

Cream that sets to powder

The chrome eyeshadows Alluring and Mesmerizing go on as a cream and dry down to a powder with a metallic finish. One shade covers the lid on its own, with no base shadow underneath. The same idea of two textures in one product runs through the Beyond powder highlighter OMG, a baked powder that can be applied dry for a soft sheen or wet to build intensity.

ILLAMASQUA Large Flat Eyeshadow Brush

Brushes cut for specific products

The brushes are made around the color, not sold as a generic set. The Large Flat Eyeshadow Brush has tightly packed bristles sized for the Artistry palettes and powder shadow. The Brow Shaper has a flat, rounded tip for hair-like strokes and stores inside its own detachable handle, and the Ultra-Thin Liner Brush draws a defined line on the lid or along the waterline.

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Formulas, textures and care

Several formulas name what goes into them. Beyond Liquid Foundation contains hyaluronic acid and vitamin E and is vegan and cruelty-free. Vitamin E also appears in the Sheer Veil lipsticks and in all three Loaded Lip Polish shades. The Navy coloring eye pencil and the Raven mini mascara contain castor seed oil, and the mascara adds vitamin E. Gel Sculpt is a water-based contouring gel, Matte Veil is a cream-gel primer, and OMG is a baked highlighting powder.

Vegan formulas are marked on the Beyond foundation, the Experimental, Elemental and Expressionist palettes, the Ultramatter lipstick, the Antimatter lipsticks in Bang and Mars, the Navy eye pencil and the Thunder brow cake. If a vegan makeup bag matters to your choice, check the label on each product individually instead of assuming it covers a whole line.

Care is mostly about closures and tools. Cap pencils and liners after use, and close the cream-to-powder chrome shadows once the lid is done. Clean brushes regularly, since a flat shadow brush that has picked up shimmer will carry it into the next matte shade. The Brow Shaper stores inside its detachable handle, which keeps the bristles covered inside a makeup bag.

Foundation Hyaluronic acid, vitamin E; vegan and cruelty-free; 1 fl oz
Sheer Veil lipsticks Sheer formula with vitamin E; 0.1 ounce
Loaded Lip Polish High-gloss, non-sticky, vitamin E; 0.2 fl oz
Antimatter lipsticks Semi-matte, non-drying, long-wearing; signature black case; 0.1 ounce
Navy eye pencil Creamy vegan formula with castor seed oil; 1 count pack
Raven mini mascara Castor seed oil and vitamin E; 0.17 ounce
Gel Sculpt contour Water-based gel, shade Silhouette
Chrome eyeshadows Cream to powder, metallic finish; 0.17 ounce
Artistry palettes Twelve powder shades, vegan formula
ILLAMASQUA Beyond Liquid Foundation LR1

Match a lip pencil to your lipstick now

Six pencils and nine lip colors, sorted by shade family so pairs are easy to spot.

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Which ILLAMASQUA products suit which occasion

ILLAMASQUA Antimatter Lipstick Midnight Rich Red

A red lip for an evening out

Midnight is a rich red in the Antimatter finish, semi-matte rather than flat, so the color looks full, and the formula is non-drying and long-wearing. Line first with Creative, the deep red pencil, to keep the edge sharp through dinner. For the same plan with more drama, Maneater in Ultramatter goes darker and has no shine at all.

ILLAMASQUA Masquara Raven Mini Mascara

A small bag for travel

Raven mascara comes as a mini at 0.17 ounce with a thick bristle brush and a jet-black finish, and the Precision Gel Liner is a mini 5ml that resists water. Together they take up less room than a single full-size tube. If brown or colored mascara is what you wear, Raven is jet-black only.

ILLAMASQUA Matte Veil Oil-Control Primer

Base that has to last a long day

When makeup turns shiny by mid-afternoon, Matte Veil goes on first as a cream-gel primer and keeps the base matte. Translucent Loose Setting Powder, supplied with a puff, sets the finish on top. Skip both if a dewy or radiant look is the goal; Beyond Liquid Foundation in LR1 is the sheer, dewy option instead.

ILLAMASQUA Expressionist Artistry Eyeshadow Palette

Statement eyes and bold color

For anyone who uses makeup to express their true self, the Expressionist palette offers twelve matte and shimmer shades with a full-size mirror, enough for a different look each day of the week. The Navy pencil swaps black liner for a blue tone, and its creamy texture glides along the lash line.

About the ILLAMASQUA range

The catalogue covers face, eyes and lips plus the brushes that go with them. Lip products make up the largest share: nine lipsticks and lip polishes and six lip pencils, most of it high-performing color in saturated shades, with the Sheer Veil pair as the lighter exception.

Eye makeup leans toward pigment and metallics. Three twelve-shade Artistry palettes sit next to single chrome shadows, an antique gold pigment powder and darker liner options such as navy. Brow and lash basics, a brown brow cake and a jet-black mini mascara, round out the line.

Face products are a smaller, practical set. A matte primer, a dewy sheer foundation, a translucent powder and a contour gel cover the base, while the two blushes and four highlighters, in liquid and powder, add color and shine on top.

The range suits people who like strong color and clear finishes, whether that is a matte red, a high-gloss berry or a metallic lid. If you prefer a minimal, natural look, the sheer lipsticks, nude pencils and the Lover powder blush are the quieter end of the collection.

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Choosing ILLAMASQUA products: common questions

Which lipstick finish gives no shine at all?
Ultramatter, in the shade Maneater, is an ultra-matte, no-shine finish in a deep blood red. Antimatter lipsticks (Bang, Mars, Midnight) are semi-matte with a cushioned finish, so they look soft rather than flat. Sheer Veil and Loaded Lip Polish both have shine, the first as a sheer wash and the second as a high gloss.
Which lip pencil goes under a red lipstick?
Creative is a deep red and suits Midnight or Maneater; Feisty is a warm red for warmer red lipsticks. Both are long-wearing liners with a soft, blendable texture, sold as a 1 count pack. For lining lips to keep red color from bleeding at the edge, trace the outline first and then apply the lipstick. Pencils create long-lasting definition and can also fill the whole lip as a base.
How do the three Artistry palettes differ?
All three hold twelve shades and are vegan. Experimental mixes satin matte with metallic shimmer finishes. Elemental and Expressionist each pair matte and shimmer shades and include a full-size mirror, which matters if the palette travels without a separate mirror. Experimental and Expressionist are each a 4.7 ounce size.
Can Pure Pigment Ore go on the eyes and the face?
Yes. Ore is an antique gold metallic powder with gold shimmer for eyes, cheeks and eyebrows, so it works as a lid color, a cheekbone highlight or a sheen on the brow bone. It comes as 0.05 ounce of loose powder, so a fine brush picks up enough for one lid. Leave it out of looks that call for a matte, shine-free finish.
Which brush should be used with the eyeshadow palettes?
The Large Flat Eyeshadow Brush is made for the Artistry palettes and powder eyeshadow; its tightly packed bristles lay a strong block of color across the lid. It is too broad for fine detail at the lash line, where the Ultra-Thin Liner Brush takes over. The Round Tip Blender softens the edges afterwards and also works with creams.
Are there smaller sizes for travel?
Two products are minis: Masquara Raven mascara at 0.17 ounce and the Precision Gel Liner at 5ml. The Brow Shaper Brush stores its tip in a detachable handle, which protects it in a bag. Each lipstick is a 0.1 ounce pack and the Fantasy pencil is 0.05 ounce, so both fit a small pouch.

ILLAMASQUA products side by side

Seven products from across the range, compared by area, finish, format and size.

ILLAMASQUA Area Finish Format Size Check price on Amazon
ILLAMASQUA Beyond Liquid Foundation LR1 Face base Sheer coverage, dewy Liquid 1 fl oz Check price on Amazon
Beyond Powder Highlighter OMG by ILLAMASQUA Cheekbones Warm, radiant glow Baked powder, wet or dry 0.2 ounce Check price on Amazon
ILLAMASQUA Experimental Artistry Palette Eyes Satin matte and metallic shimmer Twelve-pan powder palette 4.7 ounce Check price on Amazon
Chrome Eyeshadow Mesmerizing, ILLAMASQUA Eyes Golden bronze metallic Cream to powder 0.17 ounce Check price on Amazon
ILLAMASQUA Ultramatter Lipstick Maneater Lips Ultra-matte, no shine Bullet lipstick 0.1 ounce Check price on Amazon
Loaded Lip Polish Bite from ILLAMASQUA Lips High-gloss, non-sticky Liquid polish 0.2 fl oz Check price on Amazon
ILLAMASQUA Woo lip pencil Lips Highly pigmented dark rose Pencil 1 count pack Check price on Amazon

Makeup with a point of view

ILLAMASQUA lipsticks, lip pencils, eyeshadow palettes, highlighters, primers and brushes. Check shades, finish and today’s price on Amazon.